Public Relations in modern international business: A textbook
Description
The textbook provides a comprehensive analysts of the concepts, forms, methods and means of carrying out public relations work in the commercial sectors of the world economies in the post pandemic period. The questions considered in the book have practical significance for the professional training of PR specialists who will be working in Russian business companies in new conditions of the global and regional markets. It is intended for bachelor, master and postgraduate students specializing in the field of "Advertising and Public Relations" at MGIMO and other universities of Russia, as well as for those interested in advertising, public relations, mass media and communication, and public administration in the economic sphere.Product ID
2950452
Author
Publisher
Year
2023
ISBN
978-5-00172-375-2
Code
13571318
Weight
0.38
Binding
60х84/16 шитая
Availability
On Stock
Package size
XS
