Public Relations in modern international business: A textbook
Kirjeldus
The textbook provides a comprehensive analysts of the concepts, forms, methods and means of carrying out public relations work in the commercial sectors of the world economies in the post pandemic period. The questions considered in the book have practical significance for the professional training of PR specialists who will be working in Russian business companies in new conditions of the global and regional markets. It is intended for bachelor, master and postgraduate students specializing in the field of "Advertising and Public Relations" at MGIMO and other universities of Russia, as well as for those interested in advertising, public relations, mass media and communication, and public administration in the economic sphere.Toode ID
2950452
Autor
Kirjastaja
Aasta
2023
ISBN
978-5-00172-375-2
Kood
13571318
Kaal
0.38
Vorming
60х84/16 шитая
Kättesaadavus
Laos
Pakendi suurus
XS
